Novéra Skincare to launch U.S. debut in New York

Canadian luxury skincare brand Novéra Skincare will mark its U.S. launch with an event at Emanuel New York in Midtown Manhattan on June 25, 2026. The debut brings Novéra’s gemstone-infused face mists to the American market and highlights a sensitive-skin-focused line built around hydration, balance and a 10-second ritual. Why it matters: - Novéra Skincare is entering the U.S. market with a product line built for sensitive and reactive skin. - The launch positions the Canadian brand in New York, a key market for prestige beauty and specialty retail. - The debut also gives Emanuel New York another high-profile niche beauty brand for its curated customer base. What happened: - Novéra Skincare will celebrate its United States launch with an event at Emanuel New York on Thursday, June 25, 2026. - The event takes place at Emanuel New York, 329 West 39th Street, in Midtown Manhattan. - The launch introduces Novéra’s debut collection of gemstone-infused face mists to the American market. - Founder Zeeshan “Zee” Mohammed created the brand after watching his young daughter, who has eczema, struggle with daily creams and topical products. The details: - Novéra’s Gemstone Infusion collection centers the face mist as the core skincare step instead of a traditional moisturizer. - The collection pairs quartz-treated water with sodium hyaluronate, niacinamide and a stable form of vitamin C. - The lineup includes Rose Quartz for her, Clear Quartz for him and Amethyst, a unisex, scent-free mist for sensitive and reactive skin. - Every Novéra formula is vegan, cruelty-free, alcohol-free, Halal certified and made in Canada. - The brand excludes more than 1,800 ingredients. - Novéra positions the mist as a 10-second ritual designed to hydrate, balance and refresh skin without friction, heaviness or irritation. - Emanuel New York describes itself as “the home of ultra niche” and carries niche fragrance, beauty, skincare, clothing and accessories. - Emanuel New York was shaped by designer Victor dE Souza and beauty veteran Dustin Lujan. - Emanuel New York is also the exclusive New York City home of City Rhythm perfumes. Between the lines: - Novéra is betting that a simple format and a sensitive-skin message can stand out in crowded prestige skincare. - The brand’s origin story ties the product directly to a personal family need, which can help differentiate it from more formula-first launches. - Emanuel New York’s ultra-curated positioning fits Novéra’s niche-luxury pitch and may help the brand reach beauty consumers looking for discovery-driven retail. What’s next: - Novéra’s U.S. rollout begins with the New York launch and broader awareness-building around the Gemstone Infusion collection. - The brand directs consumers to more information and lists social accounts for ongoing updates. The bottom line: - Novéra is using a New York debut to introduce a niche luxury skincare story built around sensitive skin, gemstone-infused mists and a tightly defined ritual.